Make Your Mark

JennyGuest Blogger Jenny Oelkers,  also known in the office as “Mean Jenny,” falls asleep during movies all the time, has no rhythm and enjoys loving her children.  She is the Marketing and Public Relations Specialist for Learner’s Edge.

I love my job at Learner’s Edge. I work on all the marketing and it is fantastically fun. I am not a teacher, never have been…although it was certainly something I considered pursuing multiple times in my life.  My job is challenging. I’ve been in marketing my entire career, but just started with marketing to the education profession when I started at Learner’s Edge in 2009.  Now, I need to understand teacher’s psyche, to try and figure out what makes them tick…and I’m always looking for help!

Sometimes I look for help and inspiration in one of my favorite blogs written by a marketing guru named Seth Godin. His insights are not anything new or revelatory, but a perfect reminder especially after this holiday season.

I have two kids, ages 11 and 12 and in our consumer driven society, they want things…expensive things. What do I want for them? Of course they need some things, but I would rather focus on experiences. My memories from childhood certainly do not consist entirely of my snazzy new Vidal Sassoon jeans that I received in the fourth grade, nor my Smurf figurine collection (by the way, I just saw Smurfs in the kids department at Macy’s recently- Yikes). My fondest childhood memories are the trips out West piled in the back of the family station wagon while we challenged my dad to see how many cherry pits he could stuff in his mouth. Or our trips to Marriot’s Great America (I know it’s now called Six Flags) in Gurnee, Illinois with my favorite cousins and riding the log ride and the boat ride over and over and over again.

So now I try and translate Mr. Godin’s blog into how it relates to my job. How does Learner’s Edge make its mark on you? We hope we make a mark – we want you to get to know us and we want to get to know you. We know that continuing education may not be your favorite thing to do, but we want you to enjoy your experience with Learner’s Edge. We want you to get something out of it. We want our continuing education courses to help you be a better teacher.  And, if you need us, we want to be there for you, to help in any way possible. Many of my colleagues have been in the classroom and they have great experience and great insight – and they like to talk! Use them, get to know them. Hopefully, we’ll make our mark on you and you will continue to make your mark on the beautiful kids in your classroom.

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